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5 benefits of programmatic advertising

Programmatic advertising offers numerous benefits beyond faster reporting occasions and endless data. The total number of benefits presented by programmatic is usually what sways marketers and advertisers to start buying their media this way. Get more details about https://enigma.swiss/

 

The numbers speak for themselves, but let’s start at the major.

 

What exactly is programmatic advertising?

Programmatic technologies, in short, is the automated process of shopping for digital media, usually via a process named real-time bidding. Essentially, it is the future.

 

Programmatic purchasing is faster, additional efficient, and much less pricey. Advertisers now have a much more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With conventional advertising, media inventory was bought and sold manually. Ad networks bought digital impressions ahead of time from various websites and apps and repackaged them to become sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, and also a entire lot of human error. Needless to say, this process was inefficient, unreliable, and frequently frustrating.

 

Beneath are the top rated 5 benefits of programmatic advertising that, we’re willing to bet, possess a significant influence on why a lot of agencies and brands are making the switch in the regular to programmatic obtaining of digital media.

 

The numbers speak for themselves, but let’s get started in the top.

 

What exactly is programmatic advertising?

 

Programmatic technologies, in short, would be the automated process of shopping for digital media, generally by means of a process named real-time bidding. Generally, it’s the future.

 

Programmatic acquiring is more rapidly, a lot more effective, and much less high-priced. Advertisers now have a far more granular look into their advertising campaigns by paying for impressions individually and using a dashboard to strategically handle their ad campaigns. With classic advertising, media inventory was purchased and sold manually. Ad networks purchased digital impressions ahead of time from diverse websites and apps and repackaged them to be sold to advertisers with no transparency or control for the advertiser. This process involved salespeople, requests for proposals, plus a complete lot of human error. Needless to say, this process was inefficient, unreliable, and typically frustrating.

 

Below will be the top rated 5 benefits of programmatic advertising that, we’re prepared to bet, possess a substantial influence on why a great number of agencies and brands are producing the switch from the conventional to programmatic obtaining of digital media.

 

Why use programmatic advertising?

1. Improved transparency & control

Programmatic technologies offers a layer of transparency that marketers and advertisers can’t get from classic advertising. By way of programmatic advertising, advertisers can see exactly what sites their advertisements are reaching, the type of customer looking at their ad, and any costs associated with the advertisement in real time. Because of this, creating optimizations and quick changes on the fly are able to take place in a much extra effective and educated way.

 

2. Real-time measurement

Real-time reporting and information measurement is every marketer and advertiser’s dream, am I right? Programmatic provides the ability to measure exactly how a creative, campaign, or overall targeting is performing as soon as the campaign’s launched (although we wouldn’t recommend generating any changes for a week or so). Unlike conventional advertising such as billboards, print advertisements, digital advertising through a publisher, etc. you don’t have to wait until the end of the campaign to get results.

 

3. Greater efficiency

The overall efficiency of digital advertising has greatly improved with the ability to measure how a campaign is running throughout that entire campaign. Real-time measurement, mentioned earlier, allows advertisers the ability to track their campaign and make adjustments and optimizations as needed. Optimizing ensures that each campaign is running at total efficiency, reaching only those ideal targeting customers, while using the budget effectively.

 

4. Greater targeting capabilities

If you’ve heard anything about programmatic, you’ve probably heard the term “targeting” shortly after. With programmatic technology’s increased flexibility, advertisers can directly reach their ideal consumers for any given goal. Some examples of this targeting are IP targeting (zoning in on a specific IP address-typically used for targeting a specific business or event), geolocation targeting (east/west coast, state, city, zip code, etc.), contextual keyword, and the list goes on. Oh, and don’t forget about the all-important and widely-used retargeting. Initially, only two percent of consumers convert on the first visit to a website. With retargeting, marketers and advertisers are able to continue reaching out to the other 98 percent of their ideal consumer and encourage them to convert.

 

5. Enhanced audience reach

The last major benefit of programmatic advertising would be the potential audience reach. At any given time, there are 3.5 billion people on the internet on average. That’s a potential reach of, depending on targeting parameters, millions of people. It is always best to narrow that down to those ideal consumers, but nevertheless, the potential reach is not only impressive but instantly trackable. As soon as a display advertisement is seen, advertisers can see just how quite a few impressions were served, who looked at it, where they were located, and so much far more.

 

These benefits of programmatic are just a few of the quite a few that come along with running programmatic advertising. Are you looking for transparency? Do you want to become able to measure the success of your digital marketing campaign as soon as it launches? Would you like additional efficiency all around, better targeting capabilities, as well as a better reach? Are you looking for significantly less stress and much more control in your digital advertising strategies? If the answer was yes to any of the above, pull the lever and make the switch to programmatic buying.

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